As you worked through worksheet 3, you considered a number of marketing issues. Because a business exists to meet the needs of customers, a good marketing plan is really about customers and their needs, not about products. Products are planned and produced in a business only to meet the needs of customers.
As you research and think in more detail about how to market your products, think about customer needs first, then think about products, competition, product placement, pricing, packaging, and promotions. As you consider how to market your goods and services, consider each of the marketing issues listed above both separately and as each issue relates to the other.
will assist you in writing a statement specifying the customer needs you plan to satisfy with each of the goods and services you plan to market. Answer each question specifically for each individual product. Include as much detail as possible; do not hesitate to write a few paragraphs. Make as many copies of worksheet 4 as is necessary.