Market Before You Produce

As you worked through worksheet 3, you considered a number of marketing issues. Because a business exists to meet the needs of customers, a good marketing plan is really about customers and their needs, not about products. Products are planned and produced in a business only to meet the needs of customers.

Think about...

As you research and think in more detail about how to market your products, think about customer needs first, then think about products, competition, product placement, pricing, packaging, and promotions. As you consider how to market your goods and services, consider each of the marketing issues listed above both separately and as each issue relates to the other.

Worksheet 4 (description)