Strategic Planning Concepts

Defined:

• Are specific targets.
• Are based on more than wishful thinking.
• Contain a sense of economic reality.
• Provides specific direction for the planning process.

Examples of Objectives

• Make the area more attractive to customers by June of next year.
• Add street amenities (benches, planters) -Bring in new stores.
• Clean up the downtown area
• Make shopping more convenient by June of next year.
• Provide more short-term on-street parking.
• Provide access to alley parking.
• Add parking lot in specified location.
• Give the area a town center feeling by January of next year.
• Renovate library and make it a focal point.
• Schedule town events, such as parades.

Objectives should ideally describe:

• The key result to be achieved.
• Numerical measures of progress.
• Target date for completion.