Welcome
Introduction of Faculty and Participants
Plans for the Week
Overview of Economic Development
Keynote Speaker: Brian
Dabson
Associate Director of the Rural Policy Research Institute (RUPRI)
and Research Professor at the Harry S. Truman School of Public Affairs,
University of MIssouri-Columbia
Definitions
of an Entrepreneur
Presenter: Glenn Muske, Oklahoma State University
Risks in Entrepreneurship
How Sociology, Psychology, and Trait Theory See Entrepreneurs
Role of Entrepreneurship
and Small Business in a Community's Economy
Presenter: Glenn Muske, Oklahoma State University
Barriers to Entrepreneurship
Presenter: Glenn Muske, Oklahoma State University
Developing an Entrepreneurial
Community
Presenter: Glenn Muske, Oklahoma State University
Entrepreneurial Examples
Presenter: Glenn Muske, Oklahoma State University
Special Entrepreneurial
Situations
Presenter: Glenn Muske, Oklahoma State University
Value Added
Copreneurs
Family Businesses
Minorities and Women
Market
Opportunity and Market Research
Presenter: Kent Wolfe, University of Georgia
Advertising,
Promotion
Presenter: Michael Best, University of Georgia
Marketing Plan Development
Presenter: Kent Wolfe, University of Georgia
Next Steps
Presenters: Kent Wolfe, University of Georgia, and Glenn Muske,
Oklahoma State University
Load Buses for Tours
Oklahoma City Bombing Memorial
Program
Sponsored by the Federal Reserve
Bank of Kansas City, Oklahoma City Branch
|
Dr. Sullivan specializes in the economics of banking markets and payments. He has published studies on the relationship between bank ownership structure and operating efficiency, profitability in interstate banking, bank lending to small businesses, and the impact of electronic banking on bank performance. He is currently conducting research on determinants of a bank’s decision to adopt Internet banking, on the relationship between ownership structure and bank risk, and on the supervision of nonbank payment providers. |
Introduction
to E-Commerce
Presenter: Pam Brown, Texas A&M University
An Overview of the Impact This New Market Channel Is Making on the Economy,
Small Businesses and Consumers
Getting
a Web Presence: Overview of Options
Presenter: Eric Hawley, Utah State University
Getting
a Web Presence: Building Your Online Store
Presenters: Bill Shuffstall, Pennsylvania State University, and
Connie Hancock, University of Nebraska
Website
Design: Best Practices
Handout
Presenter: Connie Hancock, University of Nebraska
Website Design: Explore
the 'Good' and the 'What Were They Thinking?'
Handout
Presenter: Connie Hancock, University of Nebraska
Website
Design: Internet Connection Options Technical Considerations
Presenter: Eric Hawley, Utah State University
Marketing Strategies:
Competitive Intelligence
Presenters: Rae Montgomery, University of Minnesota, Pam Brown,
Texas A&M University,
and Bill Shuffstall, Pennsylvania State University
Check out your online competition!
Marketing
Strategies: Viral Marketing
Presenter: Rae Montgomery, University of Minnesota
Spread the word about your business
Marketing Strategies:
Search Engine Placement
Presenter: Rae Montgomery, University of Minnesota
How do I get to be #1 in search engine listings?
Tools
You Can Use: Google U.
Presenter: Rae Montgomery, University of Minnesota
Tools
You Can Use: E-business the EBAY Way
Presenter: Connie Hancock, University of Nebraska
Tools
You Can Use: Digital Imaging
Presenter: Eric Hawley, Utah State University
