Creativity is the single most sought-after attribute in the business world today—not surprisingly, since it is unquestionably the driving force behind today’s global economy.
–Harvey Seifter, Director, Creativity Connection, Arts & Business Council
Course Objectives: All of the objectives are intended to strengthen the cultural economy and its
contributors—the artisan business by:
providing artisans with a sense of the importance of the creative economy to which they
understanding the changing demographics of consumers of craft and other influences on the
educating artisan business owners on the benefits and limitations of e-commerce;
developing an understanding of how to maximize the use of the Internet to extend artisan
business resources, and locate markets, customers, and networks that can strengthen their
applying sound business management best practices in Internet business management; and
learning best practices related to Web design and management.
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.