The National e-Commerce Extension Initiative
Southern Rural Development Center
Helping Artisans Reach Global Markets
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General Overview

Creativity is the single most sought-after attribute in the business world
today—not surprisingly, since it is unquestionably the driving force
behind today’s global economy.
–Harvey Seifter, Director, Creativity Connection, Arts & Business Council

Course Objectives: All of the objectives are intended to strengthen the cultural economy and its contributors—the artisan business by:

  • providing artisans with a sense of the importance of the creative economy to which they contribute;
  • understanding the changing demographics of consumers of craft and other influences on the craft culture;
  • educating artisan business owners on the benefits and limitations of e-commerce;
  • developing an understanding of how to maximize the use of the Internet to extend artisan business resources, and locate markets, customers, and networks that can strengthen their businesses;
  • applying sound business management best practices in Internet business management; and
  • learning best practices related to Web design and management.

 
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Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.