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General Overview
Facilitation Tools
Content of the Educator
Guide
Organizing Workshops
Kinds of Artisans
Effective Workshops
Content of Lessons
Module 1: Why
E-commerce is Important
Module 2: Technology
and the Artisan Business
Module 3: The
Importance of Marketing
Module 4: Tools,
Techniques, and Special
Considerations
Evaluation
Learning Lesson
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Module 3 Resources
PowerPoint Presentation
Presentation Notes
Module 3: The importance of Marketing
Module Learning Objectives:
Stresses internet technology in the artisan business.
Reviews essential technology skills
Highlights the basics of how to use search engines.
Emphasizes the importance of planning Web page content.
Explains copyright and legal issues are relevant
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© Copyright
SRDC
2009, All rights reserved.
These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the
Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture
, under Award No. 2005-45064-03212
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.