Ownership of the Community Website

“Ownership” in this context refers to who provides leadership for the site.

  • Who is in charge of keeping all the content files?
  • Who monitors the site and determines when updates are needed?
  • Who will maintain the list of contacts and pay for keeping the site up and running?
  • Who will be responsible for the security of the site?
  • Who answers the call when the site crashes, links no longer work, or when there is a complaint about some piece of content?

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  • Many communities get off to a fast start, build a site, and then lose track of it over time.
  • Ongoing management and oversight is crucial to long-term value

Tip: Having an outdated, neglected website will do more harm to your community than not having an Internet presence at all. Plan the sustainability of your site before you launch.