Ownership of the Community Website
“Ownership” in this context refers to who provides leadership for the site.
- Who is in charge of keeping all the content files?
- Who monitors the site and determines when updates are needed?
- Who will maintain the list of contacts and pay for keeping the site up and running?
- Who will be responsible for the security of the site?
- Who answers the call when the site crashes, links no longer work, or when there is a complaint about some piece of content?
- Many communities get off to a fast start, build a site, and then lose track of it over time.
- Ongoing management and oversight is crucial to long-term value
Tip: Having an outdated, neglected website will do more harm to your community than not having an Internet presence at all. Plan the sustainability of your site before you launch.