Marketing Your Community Site

You have worked so hard. You found the people, created the site map, built the content, secured the funding, designed the site…

You have checked every link and finally, you hit the publish button that sends your site live to the entire world.

And no one shows up.

The Internet is a very noisy place with nearly 300 million sites. To have your website meet its goals, it will need to have people visiting the site.

What sets your website apart is that it speaks to the needs of your community.

You want to market your site BOTH to the general population, who will use it to find out more about your community, AND to current residents. Remember who you identified as your target audience(s)? You need a marketing strategy to reach those audiences.