How Search Engines Find Your Site

  • A search engine “spider” visits your site.
    • It determines what the main themes are.
  • Your site information is then added to search engine index.
  • Search engine software finds your site when a specific term is searched for.
  • Your site is “ranked” based on a number of determinants, including keyword placement, link popularity, and site organization.
    • How this “ranking” works is based on a secret algorithm – which is constantly being modified, tweaked, and updated.
    • There are some things that we THINK effect how a site is ranked. These include “keywords,” external links, and organization.