Strengthening Competitive Advantage of Rural Businesses
E-commerce and Experience Economy Strategies Developed by Miyoung Jeong, Ann Marie Fiore, Haemoon Oh, Linda Niehm,
and Cheryl Hausafus
To prepare Extension educators to develop and implement a program for rural
entrepreneurs to strengthen their business competitive advantage by incorporating
Experience Economy strategies in their business offerings and establishing or
adapting a Web site presence to represent their business.
Entrepreneurs will discover ways to assess Experience Economy strategies
present in a business, use assessment tools to critique their current business, and
apply experience-rich features to their business offerings.
The Experience Economy reflects the expansion of customer expectations to include positive experiences.
In addition to quality goods and superior customer service, businesses must add value in new ways to differentiate themselves from their competition.
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.