Lesson 1: Introduction A Progression of Economic Value
An Example: Using the Commodity of Corn
Defining the 4Es Educational Experiences
Esthetic Experiences Escapist Experiences Entertainment Experiences
Summary 
Lesson 2: 4E Strategies Lesson 3: Aligning EE Strategies
Lesson 4: Assessing EE Strategies of the
Business
Lesson 5: Assessing EE Strategies of the
e-Commerce Website
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References
Drucker, P. F. (1985). Innovation and entrepreneurship: Practice and principles. New York: HarperCollins.
Fiore, A. M., Lee, S-E, & Kunz, G. (2004). Individual differences, motivations, and willingness to use mass customization options of fashion products. European Journal of Marketing, 38, 835-849.
McGee, J.E. & Love, L. G. (1999, March). Competitive advantage and the small independent retailer: The role of distinctive competencies. Journal of Business and Entrepreneurship, 11(1), 85-98.
Morris, M. (1998). Entrepreneurial Intensity: Sustainable advantages for individuals and organizations. Westport, CT: Quorum.
Pine, B. J. II & Gilmore, J. H. (1999). Experience economy: Work is theater and every business a stage. Boston: Harvard Business School.
Education
- http://www.roundbarnfarm.com/attractions.htm
- http://www.thechoppingblock.net/
- http://www.cowcountryfabrics.com/
- http://www.dutchvillage.com/park/activities.html
Esthetics
- http://www.worldvacationrentals.net/detailed/1157.html
- http://www.roadfood.com/Reviews/Overview.aspx?RefID=1900
- http://www.roadfood.com/Reviews/Overview.aspx?RefID=491
- http://www.sfc.ucdavis.edu/agritourism/
Entertainment
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These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212 Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center. |