The National e-Commerce Extension Initiative
Southern Rural Development Center
Internet Strategies to Improve Farm Business Management
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General Overview
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Learning Lesson
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  menu_item Lesson 1: Introduction
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      menu_item A Progression of
          Economic Value

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      menu_item An Example: Using the
          Commodity of Corn

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      menu_item Defining the 4Es
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      menu_item Educational
          Experiences

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      menu_item Esthetic Experiences
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      menu_item Escapist Experiences
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      menu_item Entertainment
          Experiences

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      menu_item Summary
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      menu_item References
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  menu_item Lesson 2: 4E Strategies
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  menu_item Lesson 3: Aligning EE
      Strategies

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  menu_item Lesson 4: Assessing EE
      Strategies of the
      Business

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  menu_item Lesson 5: Assessing EE
      Strategies of the
      e-Commerce Website

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Summary

This module introduced concepts of Pine and Gilmore’s Experience Economy and reviewed how economic value has evolved from commodities, to goods, services, and experiences. The four realms of experience (4Es: Educational, Esthetic, Escapist, and Entertainment experiences) were discussed as a means for adding value and unique competitive advantages for rural businesses. Each of the 4Es was defined and appropriate experiential Web site examples provided for four types of business settings including accommodation/B&B, restaurant, retail, and rural tourism.

References for this module


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Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.