Summary
This module introduced concepts of Pine and Gilmore’s Experience Economy and reviewed how economic value has evolved from commodities, to goods, services, and experiences. The four realms of experience (4Es: Educational, Esthetic, Escapist, and Entertainment experiences) were discussed as a means for adding value and unique competitive advantages for rural businesses. Each of the 4Es was defined and appropriate experiential Web site examples provided for four types of business settings including accommodation/B&B, restaurant, retail, and rural tourism.
References for this module