Lesson 1: Introduction Lesson 2: 4E Strategies Lesson 3: Aligning EE Strategies
Define the Firm’s Position and Image
Strategy Formulation Internal Audit of Offerings
Property Product Presentation Promotional Application People Market Trends Analysis Market Potential Analysis
SWOT Analysis Strategy Implementation and
Evaluation
4E Offering Strategy Budget and Resources Summary References Lesson 5: Assessing EE Strategies of the
e-Commerce Website
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Assessing Experience Economy Strategies of the Business
This module offers three main benefits:
- You will learn what a marketing plan is and how it can help business operators enhance their business, leading to increased profit.
- You will find tools to analyze current business situations so that the operator can have a better understanding of the business conditions from which to develop effective marketing strategies.
- You will also learn about marketing strategies, implementing the strategies, and evaluating the strategy outcomes.
| You can click on the resource in the box on each page to find specific examples and more information from the assessment tool. Be sure to take advantage of these great resources! |
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These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212 Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center. |