This module has introduced some important concepts about how the Internet can be used to improve managerial skill and become an important component of the farm business. We talked about what the Internet is and how its use is increasing in general and, specifically, on farms. You've been introduced to five farm business owners who use the Internet as part of their daily managerial routines. We'll continue to hear from these folks throughout this course. One of the most important things we covered is web searching. Generally speaking, mastering the Internet search engines is one of the best lessons you may take away from this book. You'll see more of its importance as we proceed.

The rest of the course will explore many of the issues raised in this module, like searching, in greater detail. In the next module, we'll talk about the importance of communication in management and how the Internet can help you to communicate more effectively with those you interact with in your business such as current customers, potential customers, other producers, employees, and neighbors interested in your business.