There are several tactics that you can employ to increase the likelihood that people interested in you, your business, and product or service will find and visit your website. We discuss these on the pages that follow. Even with these tactics, probably the most effective advertising for your website is word of mouth. People who do business with you or buy your products will tell their friends, family, co-workers, etc. about your website if you offer something of quality that may be of interest to them.

Relying solely on the major search engines to get people to your website is probably not a good idea. A search engine can be handy if your site appears near the top of the result list, but don't count on getting ranked near the top. If you were to do a Google search using the phrase "farm markets," you will find over 39 million results. People usually stop looking after they've gone through the first few pages of results, and using Google, each page lists ten results.

You may want to list your website with regional or local business directories as well. Often when people are searching for a locally based business, they will start with a search on a local business bureau or visitors website.