The National e-Commerce Extension Initiative
Southern Rural Development Center
Internet Strategies to Improve Farm Business Management
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Bringing People to Your Website


There are several tactics that you can employ to increase the likelihood that people interested in you, your business, and product or service will find and visit your website. We discuss these on the pages that follow. Even with these tactics, probably the most effective advertising for your website is word of mouth. People who do business with you or buy your products will tell their friends, family, co-workers, etc. about your website if you offer something of quality that may be of interest to them.

Getting your website listed and ranked highly on the search engines is an important first step. There are several search engines available to help people find a website if they do not know the specific address or URL (universal resource locator). Just a few of the major search engines available are Google, AltaVista, Yahoo, Dogpile, and Lycos. See "The Internet and the Manager" for instructions on how to perform web searches using search engines.

There are search engine marketing firms that will help you get your website registered with different search engines though, not surprisingly, there is a cost for this service. Each business manager will need to weigh the trade-offs of outsourcing website promotion versus self-efforts.
 

Relying solely on the major search engines to get people to your website is probably not a good idea. A search engine can be handy if your site appears near the top of the result list, but don't count on getting ranked near the top. If you were to do a Google search using the phrase "farm markets," you will find over 39 million results. People usually stop looking after they've gone through the first few pages of results, and using Google, each page lists ten results.

You may want to list your website with regional or local business directories as well. Often when people are searching for a locally based business, they will start with a search on a local business bureau or visitors website.


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Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.


For Questions or Comments, contact Shannon Turner.