QUIZ Page 1/1 LESSON

Facilitation Tools

Web site Basics – A Primer for Hispanic Small Businesses
Initial presentation developed by Brian Whitacre, Oklahoma State University

The Web site Basics (also in Spanish)– A Primer for Hispanic Small Businesses has an accompanying PowerPoint presentation in both English and Spanish -- as well as the e-Commerce readiness quiz -- for actual in person facilitation. These include an extensive overview of who is the Hispanic population is using the Internet, why a Web site would benefit a Hispanic business, appropriate Web site approaches to Web design, Web design tips, and an overview of self-design techniques.

The facilitator should aim for a longer presentation time. This will be spent on the highlights of what a Web site can do for Hispanic businesses and why business ran by or target to Hispanics can benefit from adding a Web-based presence. This is followed by instructions on and examples of good and bad Web design. Take a short break every hour or 1.5 hours (as needed).

Hispanic Online Shopping Patterns (1.5 Hours) In English Only
This can be a supplement to thePowerPoint above. It is targeted for businesses who have already taken the steps outlined in the learning lesson and are looking for additional and more detailed information about marketing to the Hispanic buyer.