Web site Basics – A Primer for Hispanic Small Businesses
The facilitator should aim for a longer presentation time. This will be spent on the highlights of what a Web site can do for Hispanic businesses and why business ran by or target to Hispanics can benefit from adding a Web-based presence. This is followed by instructions on and examples of good and bad Web design. Take a short break every hour or 1.5 hours (as needed).
Hispanic Online Shopping Patterns (1.5 Hours) In English Only
This can be a supplement to thePowerPoint above. It is targeted for businesses who have already taken the steps outlined in the learning lesson and are looking for additional and more detailed information about marketing to the Hispanic buyer.