The National e-Commerce Extension Initiative
Southern Rural Development Center
Marketing Food Speciality Products Online
Related SRDC
e-Commerce Curricula

National e-Commerce Initiative Case Studies Experience Economy Strategies Farm Business Management Electronic Retailing Beginners Guide to e-Commerce


Marketing Food Specialty Products Online

The purpose of this learning module is to assist food retailers in making decisions on the use of online technologies in their marketing and management planning strategies. To do this the module covers a general businesses assessment, an overview of how food retailing is already benefiting from the use of technology and a glimpse at what strategies could be possible within the context of a cost benefit analysis. The information provided was adapted to the online environment by the National e-Commerce Extention Initiative team with the support of the Southern Rural Development Center.  

For Learners

For Extension Educators
(and Other Facilitators)




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CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.