The National e-Commerce Extension Initiative
Southern Rural Development Center
Marketing Food Speciality Products Online
National e-Commerce Extension Initiative
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Self-Paced Lesson

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General Overview

This learning module is designed for use by grocery store managers and marketers of specialty food products. Whether the food business is large with many employees or a small operation with very specialized sales; all can find some benefit from this self-paced learning module. Due to the fluid nature of information technologies, this is a set of tools designed to help the food manager evaluate the role of that technology in their business, examine the strategies necessary to begin the process of dealing with the technology and weigh out some cost /benefit measures. If the business is already involved in using technology, ideas of how to evolve the existing use of information technology to meet changing business priorities or market demands can also be drawn from this lesson.




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Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.