The assessment should have helped you:
Food IS different It is an "emotional" product for a consumer that involves a high level of trust. Online sales of food products bring unique challenges, such as quality signals, dealing in bulk and perishable items. Food is the purchase that the consumer has the closest level of interaction with and buys the most frequently. It carries all kinds of signals and nuances from our culture, history, health status and desires - and sustains our very life. Consumers are increasingly interested in knowing "the story" of their food. Because of these emotional variables, retail exchanges in the food market involve a critical level of trust between buyer and seller. When we selling food directly using the Internet, some unique challenges arise:
Take an timeout to read about postal regulations for perishables.
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