The National e-Commerce Extension Initiative
Southern Rural Development Center
Marketing Food Speciality Products Online
National e-Commerce Extension Initiative
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Module Homepage
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General Overview
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Facilitator Information
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Self-Paced Lesson
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  menu_item Introduction
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  menu_item Starting Line
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  menu_item E and Goal Setting
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  menu_item IT Definition
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  menu_item Current Use of E
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  menu_item E and Management
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  menu_item E and Human Resources
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  menu_item Food is Different
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  menu_item Critical Elements
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  menu_item Branding and E
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  menu_item E and Relationships
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  menu_item Figuring Your E Fit
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  menu_item Processing E
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  menu_item Continuing Your Journey
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  menu_item E and Cost/ Benefit
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  menu_item Finish Line
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Go Forward
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Go Forward


Start at the Beginning

Setting Some Goals, Asking Some Questions, Assessing the Role of the e.
starting line
Should you be online?

The questions are “What technology am I using now?”,  "Do I want to have an online presence?” “How much presence?",  and lastly “What type of presence?”

Many food retail professionals say, "It doesn’t make sense for my grocery store to maintain a Web site." But food is an ever expanding market and there are many aspects to the business that can be addressed by the use of new technology.

Does make sense for you to interact with suppliers via online interaction? Could e-mail help streamline customer service?  What about product research? How often do you go online to check out a product for the business or for home – research specs, pricing, and information? 

 


Go Forward
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Go Forward



Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.