The National e-Commerce Extension Initiative
Southern Rural Development Center
Marketing Food Speciality Products Online
National e-Commerce Extension Initiative
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General Overview
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Self-Paced Lesson
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  menu_itemIntroduction
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  menu_item Starting Line
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  menu_item E and Goal Setting
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  menu_item IT Definition
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  menu_item Current Use of E
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  menu_item E and Management
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  menu_item E and Human Resources
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  menu_item Food is Different
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  menu_item Critical Elements
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  menu_item Branding and E
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  menu_item E and Relationships
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  menu_item Figuring Your E Fit
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  menu_item Processing E
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  menu_item Continuing Your Journey
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  menu_item E and Cost/ Benefit
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  menu_item Finish Line

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The the e and Food Business Conclusion.

finish lineThis learning module has you work through preplanning, adding creativity, planning, executing, and ultimately evaluating. Food based businesses and the e have the most unique relationship in packaging and in online connections to customers. Remember that food is an "emotional" product for a consumer that involves a high level of trust.  Online sales of food products bring unique challenges, such as quality signals, dealing in bulk and the shipping and stocking of perishable items. However outside of the uniqueness of food as the product, the online skills needed are the same.

You might find information listed in our other learning modules helpful in the development of how you choose to use the e as part of your business plan. By clicking on the images below, you will be linked to our other learning modules.

For crafters with fairs and festival schedules, where creativity and food production fuse. 

artisans module

For beginners, who have a clear vision but need to practice online sales and Web development techniques.

beginners module

For those that seek to understand how food products can fit into the new idea of the experience economy.

experienced economy module




Practice, Practice, Practice

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Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.