The National e-Commerce Extension Initiative
Southern Rural Development Center
Marketing Food Speciality Products Online
National e-Commerce Extension Initiative
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General Overview
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Facilitator Information
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Self-Paced Lesson
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  menu_item Introduction
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  menu_item Starting Line
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  menu_item E and Goal Setting
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  menu_item IT Definition
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  menu_item Current Use of E
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  menu_item E and Management
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  menu_item E and Human Resources
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  menu_item Food is Different
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  menu_item Critical Elements
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  menu_item Branding and E
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  menu_item E and Relationships
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  menu_item Figuring Your E Fit
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  menu_item Processing E
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  menu_item Continuing Your Journey
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  menu_item E and Cost/ Benefit
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  menu_item Finish Line
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Go Forward
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the e adds New Dimensions to Management

Speed – Transparency, Expectations and Time Compression

Adding the the e means business interactions with consumers and suppliers happen much faster. This has both advantages and disadvantages. You can find out things more quickly and solve problems directly, but you also have to be willing to comply with speed by keeping things in stock, your Web site up-to-date and your customer emails answered quickly and with precision.

24 Hours a Day, 7 Days a Week, 365 Days a Year

Adding the the e puts a public face online that means that you have just become much more "available" to the world. Keep in mind that the Web is open ALL THE TIME, so customers might assume you're open 24/7.

Streamline Management

Using the e properly, you may find that you have much more data on which to make decisions. With streamlines inventory management you can manage accounts more effectively and spot sales trends, leading to improved cash flow. 


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Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.