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General Overview

The Helping Artisans Reach Global Markets materials were created with the goal to provide updated, expanded information and resources to educate rural artisans/crafters on how to create an online presence and how to market and sell their product online. Extension educators can use the materials to work with artisans/crafters in their community, or the materials can be self-guided. The Helping Artisans Reach Global Markets modules cover these four topics:

  • Website/Online Presence
  • Social Media
  • How to Market
  • Finding Your Scale

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