As Spanish speakers are becoming more and more prevalent in our communities, it is important that we add resources that encourage Hispanic business growth. Whether you have a business and are thinking about adding Spanish offerings or you are a Spanish speaking business looking to add ecommerce as a value added measure, this module has something for you.   

Whether the food business is large or small, it can profit from using technology to promote the store and products and to stay connected with customers. With this new tool, food managers can examine the strategies necessary to institute the technology and weigh out cost/benefit measures.

Setting entrepreneurs at the starting line, this training prepares and encourages people to turn canning, crafting, and local rural businesses into small-scale Internet-based activities. Reviewing e-mail, eBay, record keeping, and taxes, this module serves as a great stepping stone toward turning rural life skills into e-commerce ventures.

Need help deciding if an artisan/craft business could benefit from a Web site? Helping Artisans Reach Global Markets covers whether or not to develop a Web page, how to do it, which resources to use, and how to evaluate its effectiveness.

Successful small businesses are keenly aware of the importance of what their customers value, but what customers value today is more than quality products and superior customer-service. Value for today’s customer comes from engaging, memorable experiences. Learn how to add value to business using “experience economy” strategies.