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The Learning Center

General Overview

Purpose: To prepare Extension educators to develop and implement a program for rural entrepreneurs to strengthen their business competitive advantage by incorporating Experience Economy strategies in their business offerings and establishing or adapting a Web site presence to represent their business.

Goal: Entrepreneurs will discover ways to assess Experience Economy strategies present in a business, use assessment tools to critique their current business, and apply experience-rich features to their business offerings.

  • The Experience Economy reflects the expansion of customer expectations to include positive experiences.
  • In addition to quality goods and superior customer service, businesses must add value in new ways to differentiate themselves from their competition.

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