National e-Commerce Extension Initiative Learning Center features updated direct marketing curriculum
An updated, dynamic version of the Direct Marketing Food Specialty Products learning module is now available at the National e-Commerce Extension Initiative Learning Center.
The curriculum, revised by Connie Hancock, Jay Jenkins, and Jennifer Nixon, University of Nebraska Extension; and Glenn Muske, North Dakota State University Extension, hopes to increase the number of food producers implementing one or more online marketing strategies. The new ZMag format engages, for example, grocery store, gift shop, or food specialty shop owners who would like to sell directly to the consumer, with interactive content such as videos, interesting links and a host of additional resources. Check it out at http://srdc.msstate.edu/ecommerce/learningcenter/
Going Digital: The Pros and Cons of Promoting Online Food Assistance Applications
The expansion of e-government is reshaping how disadvantaged groups access the social safety net. In 2011, 46.2 million people (or 14.8 percent of Americans) received Food Stamps, now known as the Supplemental Nutrition Assistance Program (SNAP). Persistent evidence suggests that low-income, less-educated, and older individuals, groups who are more likely to use publicly-funded services, are less likely to use the internet, yet very little is known about clients' experiences with emerging, modernized, internet-based public assistance administration systems.
What do disadvantaged clients think about internet-based application and recertification processes for social programs that provide critical financial support during these difficult economic times? Colleen Heflin, Andrew London and Peter Mueser address this question in their RIDGE Center for Targeted Studies-supported research, "Clients' Perspectives on a Technology-Based Food Assistance Application System." In this study, they interviewed 26 individuals in 2009 who were applying for SNAP benefits in Florida, which moved to an online-only application system in 2005.
Read More | February 16, 2012
SRDC Data Center updated with southern region state and county profiles
Profiles from every county in the 13 southern states are now updated with the latest demographic, education, social and economic data. State level data—overall and by metro and noncore areas of the state—are provided as well. The data in most profiles are presented over 2-3 points in time—1990, 2000, and 2010.
Read More | February 1, 2012
NIF releases economic security report
The National Issues Forums has released a new report, "Public Thinking about Economic Security: How Should We Take Charge of Our Future," that analyzes the results of a series of citizen discussions about economic security that took place from Sept. 2010 to April 2011 in 33 states, including nine from the Southern region. Find out what these citizens thought about self-disciplined spending, supporting local businesses and our national debt. Download the full report.
SRDC pilots ReadyCommunity disaster preparedness initiative
Six communities across the country will serve as pilot sites for ReadyCommunity, a national initiative led by the Southern Rural Development Center to assist rural places with disaster planning and response.
Read More | January 11, 2012
Nominations for 2012 Bonnie Teater Community Development Award due March 2
This year's Bonnie Teater Community Development Educator Lifetime Achievement Award will honor an administrator, specialist or agent in the Southern Region who has made significant contributions to the Extension community development for at least 10 years. Named in honor of Ms. Teater, an SRDC staff member for more than 30 years, the award comes with a $500 stipend. Nomination deadline is Friday, March 2, 2012. Get complete nomination process information at http://srdc.msstate.edu/funding/bonnieteater/.
Read More | January 11, 2012