Around The South
April 2013 Vol. 9, No. 4
In This Issue

SRDC Items of Interest

Manufacturing Summit highlights partnerships that promote rural jobs

The SRDC took part in a recent Manufacturing Summit at Mississippi State University, which highlighted the importance of communities working across county lines to bring jobs to rural regions of the state.
Get the details.

“Tracking Sales to Learn What Customers Really Think” webinar airs May 8

The National The eXtension Entrepreneurship webinar series finishes the season with presentations of interest to farmers' market vendors and farmstand owners. A free May 9 webinar, “Tracking Sales to Learn What Customers Really Think,” hosted by Mary Peabody of UVM Extension, will provide both simple and more involved strategies to collect consumer information.
Find out more.

SERA-37 Latinos in the New South monthly webinars begin May 9

The SERA 37-Latinos in the New South webinar series begins Thursday, May 9 with “Immigration Matters: A Forum” hosted by Melissa Edwards Smith, Director of Global Leaders Program, Center for International Understanding, University of North Carolina System. This is the first of six monthly webinars planned to engage the Southern Region.
See the schedule.

Other Items of Interest

“Immigration and the Rural Workforce” report released

In key parts of rural America and ag-dependent metro counties, more than 25 percent of the population was born in a foreign country. The percentage of the U.S. population born in foreign countries isn’t as great in rural areas as it in metro America, but the foreign-born population has been on the increase in non-metro areas, especially since 1990. The USDA Economic Research has followed this trend and has published a background report on “Immigration and the Rural Workforce.”
Read more.

Artists revitalize rural manufacturing

The manufacturing base in many rural towns of the U.S. has dwindled, but in North Carolina, combined public and private support has spurred an innovative approach: combining the creative talents of seasoned artists with the skills of local workers.
Check out the Daily Yonder story.

Rural entrepreneurship call for papers

The American Journal of Entrepreneurship will have a special issue focusing on rural entrepreneurship. It will be a multidisciplinary publication from a variety of scholarly perspectives. Submissions are due July 1, 2013.
Download the information.

Conferences and Trainings

TRACKING SALES TO LEARN WHAT CUSTOMERS REALLY THINK

May 9, 2013 at 2 p.m. (ET)
Mary Peabody, UVM Extension
https://connect.extension.iastate.edu/etc-cop.

You have a great product! Your prices are right in line with the competition! Your quality is outstanding! So, what is the next step in direct marketing success? Well a good place to start is by learning who your customers are, what they think of your products and who is buying what. We'll take a look at some ways that you can learn more about your customers and your sales and use what you learn to improve your bottom line. We'll take a look at simple, quick and inexpensive ways to collect information as well as some more involved strategies that will get you more detailed results. Most of the information will be directed at individual vendors but many of the ideas can be adapted by managers to assess whole markets.

ARE YOU A SUPERMARKET VENDOR OR A SUPER MARKET VENDOR?

June 13, 2013 at 2 p.m. (ET)
Ginger Myers, UMD Extension Marketing Specialist
https://connect.extension.iastate.edu/etc-cop.

While marketing your products at a farmers market is a great way to sell direct to customers and garner instant feedback about your products, it does require you work at providing customers with the best shopping and purchasing experience possible, if you want repeat business. Simply putting your products out and waiting for customers to make their selections and then pay you is the same as shopping at the supermarket. That's called transactional marketing. Instead, provide customers with a great shopping experience anchored by high quality products and you'll become a super market vendor. This is relationship marketing where the customer experiences a value-add connection with you as the producer. This presentation examine the traits of highly successful market vendors including market organization, display techniques, signage, communications at the market and through social media, and the vital customer service techniques used by super market vendors.

2013 BREAKTHROUGH SOLUTIONS CONFERENCE

Urban Extension: Relevant, Reliable, Responsive and Remarkable
May 6-9, 2013
Overland Park, Kansas
http://www.dce.k-state.edu/conf/urban-extension/

12th annual Cambio de Colores conference

Latinos in the Heartland: Positive Steps toward a Pluralist Society
June 12-14, 2013
University of Missouri-St. Louis
http://cambiodecolores.org/

Community Development Society Annual Conference

Beyond the Boundaries: Creating Innovation through Regional Collaboration
July 21-24, 2013
Charleston, South Carolina
http://www.comm-dev.org/
(Scholarship application deadline is April 30)

2013 NATIONAL EXTENSION TOURISM CONFERENCE

Tourism: Building Lasting Relationships
August 6-9, 2013
Detroit, Michigan
http://extensiontourism.net/conference/

Job Opportunities

Program Leader for Community and Agriculture Research Development

West Virginia State University
http://www.wvstateu.edu/RDCorp.aspx

Submit Announcements

Job announcements and other items of interest may be sent to Meaghan Gordon for possible inclusion in future issues.


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