Around The South
june 2018 Vol. 14, No. 6
In This Issue

SRDC Items of Interest

SRDC Welcomes New Extension Associate

SRDC is pleased to announce that Grace Langford has joined our team as an Extension Associate. Grace Layton Langford grew up in Starkville, MS and received a Bachelor of Arts in English from the University of Southern Mississippi. Grace taught English as a Second Language in South Korea and enjoyed traveling and volunteering with a non-profit organization in Nepal before returning home. After returning to Starkville, Grace chose to pursue a Master’s degree in Human Development and Family Science at Mississippi State University and is currently a student in the program. Grace first came to SRDC last year as an intern, and we are happy to now have her as a fulltime part of our staff.

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Working with Virtual Teams: 3 Part Webinar Series

Increasingly Land-Grant University professionals are called on to work on joint projects where the majority (if not all) of their communication is one through virtual linkages (as opposed to face-to-face meetings). While these virtual connections can save time and financial resources, they are not without specific challenges. This three-part webinar series will explore key elements that characterize effective virtual teams and will demonstrate both processes and technological tools that can help leaders guide their virtual teams to success. Each one-hour webinar will build on the next, so participants are encouraged to plan on viewing the entire three session series.

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Southern CRD Webinar Series Continues:
Financial Capability as Community Development

June 20, 2018 @ 10:00am CT/11:00am ET

This webinar invites you to participate in a discussion around building a case for improving financial capability as a method of community development. We will look at current data trends, review research on effective interventions, and provide resources for next steps for communities.

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Pew Research Center Social and Demographic Trends Report Released

This Pew Research Center Social and Demographic Trends report highlights different outcomes and opinions of people in rural, suburban, and urban communities on a number of topics, including demographic shifts, urgent problems, and life satisfaction, among others. It features demographic data, a county level breakdown, and a case study highlighting a rural, suburban, and urban county and asks the question, what unites and divides urban, suburban and rural communities.

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Regional Spotlight

Bricks-To-Clicks™ Extension Program Powers Businesses with Online Marketing Plans that Work – Mississippi State University

Most entrepreneurs struggle to develop effective online marketing plans, so we created an easy, step-by-step formula that helps entrepreneurs clarify their marketing message and attract customers. A clear message helps customers remember your products and services, engage online, and buy more often.

The BRICKS-TO-CLICKS™ Extension program uses a 3-step formula to help businesses with online marketing. The 3-step formula is:

  1. Clarify your marketing message by attending a strategic marketing workshop.
  2. Build a sales funnel using your website and social media.
  3. Implement the funnel and watch your business grow.
Recently, several Mississippi companies and communities have used the 3-step formula including HogEye Cameras, Hernando Farmers’ Market, and the Up-In-Farms Food Hub. HogEye Cameras, a company located in Crawford, Mississippi, recently implemented the 3-step formula in January 2018 and the impact has been significant in only a few months.

“Our sales have increased 54% during our historically slowest time of the year. Dr. Barnes’ 3-step formula works.”
Jack Robertson, Owner, HogEye Cameras.

“Dr. Barnes helped us see where we could grow our company, and now we’re doing just that.”
Robbie Taylor, Owner, HogEye Cameras.

The Hernando Farmers Market is working through the 3-step formula with grant funding acquired by Dr. Barnes from the Mississippi Department of Agriculture and Commerce.

“We struggled to get social media engagement. But clarifying our marketing message and leveraging that message on Facebook will drive engagement with local shoppers. With more engagement, more people will visit our Hernando Farmers’ Market, and that’s good for our farmers, consumers, and community.”
Gia Matheny, Community Development Director, City of Hernando, Mississippi

The Up-In-Farms Food Hub in Jackson, Mississippi has also begun implementing the 3-step formula.

“We struggled to find a clear marketing message to use to sell our farm packs in and around Jackson. But after Dr. Barnes took us through a strategic marketing session, we’ve clarified our message for our new website that’s being developed through Bricks-To-Clicks™. We expect sales to increase once we roll out the new website, and that’s good for our farmers, consumers, and community in Jackson.”
Jeff Good, Managing Partner, Up-In-Farms Food Hub

Dr. Barnes recently collaborated with the Center for Entrepreneurship and Outreach at Mississippi State University to support their U.S. Small Business Administration project “Boots to Business Revenue Readiness Virtual Classroom Course.” Part of the Bricks-To-Clicks™ social media training will be shared with participants in 2018/2019.

Need some one-on-one help with your online marketing? Schedule a call with Dr. Barnes to review your website or social media HERE.

Hurricane Harvey Assistance Centers - Prairie View A&M University

Economist are calling Hurricane Harvey the costliest storm in US History with damages ranging from $180-$190 billion. Although, we are unsure on the total economic impact of the damaging storm across Texas counties, we do know that many of our residents are finding ways to rebuild their lives, homes and community.

In the rebuilding process, which could take months or maybe years to recover, PVAMU Cooperative Extension Program Community Economic Development unit compiled a comprehensive Hurricane Harvey resource map for people affected by the storm. There are over 75 nonprofit organizations that have received some type of funds to help displaced individuals rebuild. The resource map consists of nonprofits that have either received funding from Texas Rebuild, the state of Texas, or the county. This information was map to allow quick access for hurricane victims so that they can locate, identify and contact the many resources Texas has received in funding for those who have been affected by the devastating storm.

“We felt that the people in the hardest hit areas didn’t know where to go to get the help they needed,” stated Talia Washington, Program Specialist, Community Economic Development. “We wanted to make it easier for them to locate the resources around them on a visual map.”

People can use the map to find the name of the nonprofit, how much funding the nonprofit received, contact information including website and phone number, how to access funds and items needed to bring in to receive funds.

“We just wanted to include all the pertinent information of the nonprofits, so a person can make an informed decision on how to gain access to the funding sources needed to rebuild their lives and homes,” stated Talia Washington.

To access the resource map and find the help you need, you can find the Hurricane Harvey Resource Map information HERE.

To learn more information, you may contact CED offices at 936-261-5123.

Employee Feature – Dr. James Barnes

James Barnes is an Associate Professor and Extension Economist in the Department of Agricultural Economics at Mississippi State University. His work largely focuses on business development in communities using three Extension programs, including:

He is also certified marketing guide and copywriter for StoryBrand, an online marketing framework used to help businesses clarify their marketing messages so customers will listen. He teaches online marketing using StoryBrand's framework to businesses throughout Mississippi communities.

His research focuses on branding, online marketing, community economics, local food system economics, and rural development issues. Dr. Barnes can be reached HERE.

Employee Feature – Talia B. Washington

Talia Washington is a Program Specialist in the Community Economic Development Unit in the Cooperative Extension Program at Prairie View A&M University. She is responsible for designing curriculum and implementing innovative programs that focus on small business development, Homeless Veterans Program, government contracting (Historically Underutilized Business HUB), Nonprofits, startups and youth entrepreneurship programs throughout the state of Texas.

Talia’s signature programs are The Art of the Startup, The B.I.D Academy and Project C.E.O. Talia Washington is from Phoenix, Arizona. She earned a Master’s degree in Economic Development and Entrepreneurship from University of Houston Victoria and a B.A. in Journalism from Texas Southern University.

Talia can be reached at 936-261-5119 or tbwashington@pvamu.edu

Grant Connection

Agriculture and Food Research Initiative – Foundational and Applied Science Program

Deadline to apply: September 30, 2018

The AFRI Foundational and Applied Science Program supports grants in six AFRI priority areas to advance knowledge in both fundamental and applied sciences important to agriculture. The six priority areas are: Plant Health and Production and Plant Products; Animal Health and Production and Animal Products; Food Safety, Nutrition, and Health; Bioenergy, Natural Resources, and Environment; Agriculture Systems and Technology; and Agriculture Economics and Rural Communities. Research-only, extension-only, and integrated research, education and/or extension projects are solicited in this Request for Applications (RFA).

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FY 2018 EDA Disaster Supplemental Grant

The U.S. Economic Development Administration (EDA) released its Disaster Supplemental Notice of Funding Opportunity (NOFO) targeting economic recovery for areas impacted by natural disasters in 2017. EDA is soliciting applications under its Economic Adjustment Assistance (EAA) program and funding is available to assist in economic recovery. The agency emphasizes long-term regional development strategies in proposals which align with goals of the region’s Comprehensive Economic Development Strategy (CEDS). Grant funding is also available to fund “strategy grants” to develop or update a CEDS for a region experiencing sudden and critical economic dislocation. Applications will be accepted on a rolling basis.

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Job Announcements

Extension Assistant – Oklahoma State University

Oklahoma Cooperative Extension Service is hiring an energetic and outgoing individual to help pilot a workforce development program and support entrepreneurship and economic development programming. The person hired will be expected to organize and manage logistics for community-level meetings, facilitate dialogue and present economic data during meetings, analyze and apply economic and business data for localized decision-making, and engage in partnerships to deliver workforce development training. The incumbent will also support the Oklahoma Small Business Development Centers (SBDC) business advising network with data analysis. Familiarization with the Business Retention and Expansion (BR&E) program, GIS, federal and proprietary business data sets are desired.

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Southwest District Extension Director – University of Georgia

The District Extension Director (DED) is a member of the Extension leadership team in the College of Agricultural & Environmental Sciences (CAES) at the University of Georgia responsible for administering the Extension program in the Southwest District of the state.

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APLU Vice President, Economic Development and Community Engagement

APLU seeks an experienced leader with knowledge of the role of higher education institutions in innovation and entrepreneurship; talent and workforce development; and social, cultural, and community advancement. While APLU recognizes that candidates may have more depth in one of these broad areas of university partnerships with external stakeholders, the association seeks someone who is able to apply knowledge and experience across a diverse array of partnerships, and across different kinds of economic and societal outcomes. The candidate should also be an experienced grant developer and leader of volunteers and/or distributed teams.

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Community Development Society’s Annual International Conference: Detroit, MI

July 22-25, 2018: Registration Now Open

Conference Theme: Engaging in a Culture of Health: Making Waves in the Land of 10,000 Lakes. Goals of the 2018 National Health Outreach Conference: fostering a culture of health through community-based strategies; encouraging health equity; creating improvement in health through disruptive change and innovation; promoting co-creation with communities to ensure relevance and reduce barriers to positive change.

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2018 Urban Food Systems Symposium: Minneapolis, MN

August 8-11, 2018

Our goal is to bring together a national and international audience of academic and research-oriented professionals to share and gain knowledge on urban food systems and the role they play in global food security. This symposium includes knowledge on: urban agricultural production, local food systems distribution, urban farmer education, urban ag policy, planning and development, food access and justice, and food sovereignty.

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Data Science for the Public Good Symposium: Arlington, VA

August 9, 2018

Please join us for this summer's Data Science for the Public Good (DSPG) Symposium where our DSPG students and fellows will present their research projects. This symposium will highlight how the DSPG program equips new generations of scientists with the skills they need to develop data-driven policy and decision-making.

2018 National Direct Agricultural Marketing Summit: Arlington, VA

September 15-18, 2018

USDA’s 2018 National Direct Agricultural Marketing Summit (“Summit”), conducted in partnership with the Food Distribution Research Society, National Value-Added Agriculture Conference, Farmers Market Coalition, and Farm Credit Council. This Summit, the first of its kind in the United States, will feature topics on new resources intended to assist farmers market managers and direct marketing farmers; recent research and data on direct-to-consumer (DTC) markets; and technical assistance workshops led by USDA staff and FMPP grantees.

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National Summit for Gateway Communities: Shepherdstown, West Virginia

December 11-13, 2018

This three-day summit will bring together gateway communities, their partners and experts from conservation, community and economic development, recreation and tourism, planning, and other creative fields to highlight success stories and lessons learned while engaging in robust discussions that lead to specific actions for invigorating the future of gateway and rural communities.

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Southern CRD Webinar Series: 

Financial Capability as Community Development

June 20th, 2018 @ 10:00am CT/11:00am ET

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Southern CRD Webinar Series: 

May: Increasing Stakeholder Involvement to Build Capacity and Promote Sustainability of Healthy Communities

Webinar Recording

April: Leadership Development: A Process of Un-Doing Understanding

Webinar Recording

March: The Opioid Epidemic: Considering Extension's Role and Virginia's Multi-Faceted Approach

Webinar Recording

February: Creating a Sense of Community through the 5 C's of Social Capital and Cultural Competency

Webinar Recording

January: How Can I Be of Service? Determining the Best Role for Community Engagement

Webinar Recording

National CRD Indicators Team Webinar Series:

Understanding and Evaluating Collective Impact Initiatives

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Estimating the Economic Impact of Programs: Best Practices and Lessons Learned

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Other Great Webinars:

Reaching Urban Veterans through Urban Horticulture

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The Impact of Latino-Owned Business on Local Economic Performance

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Improving the Health and Safety of NC Farmworker: Connecting Community

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Florida’s Urban Extension Strategic Plan

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Submit Announcements

Job announcements and other items of interest may be sent to Katherine Spiering for possible inclusion in future issues.

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