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Acknowledgements The development of this text was made possible by financial support from the Southern Rural Development Center. That support is gratefully acknowledged. Also, the authors would like to thank three individuals for their thoughtful and substantive reviews of the manuscript. Dr. Todd Davis ( Clemson University ), Dr. Angela Gloy ( Cornell University ), and Dr. Maria Marshall ( Purdue University ) graciously provided their time to help improve this manuscript. Two anonymous reviewers also provided valuable input that helped to improve this manuscript. Finally, the authors thank Mr. Gary Cornelisse for the technical knowledge he provided. About the AuthorsSarah Roth is a senior extension associate in the Department of Agricultural Economics and Rural Sociology at The Pennsylvania State University. Sarah's extension education programs are targeted to custom operators and value-added agricultural producers, particularly dairy producers. Jeff rey Hyde is an associate professor of agricultural economics in the Department of Agricultural Economics and Rural Sociology at The Pennsylvania State University. Jeff 's research and extension education programs focus on enhancing farm profitability through improved managerial ability. Ellie Hollabaugh Vranich is an assistant business manager at Hollabaugh Bros. Inc. This work was completed while she was an undergraduate student studying agribusiness management at The Pennsylvania State University. One of her responsibilities is managing the company's website.
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