The National e-Commerce Extension Initiative

The Learning Center

General Overview

The curriculum, revised by Connie Hancock, Jay Jenkins, and Jennifer Nixon, University of Nebraska Extension; and Glenn Muske, North Dakota State University Extension, hopes to increase the number of food producers implementing one or more online marketing strategies. The new ZMag format engages, for example, grocery store, gift shop, or food specialty shop owners who would like to sell directly to the consumer, with interactive content such as videos, interesting links and a host of additional resources.


Business PlanMarketing PlanMarketing Goals

Looking for materials?

The University of Minnesota's AccessECommerce site is being updated by the Southern Rural Development Center. New materials will become available soon. In the meantime, enjoy these other resources offered by SRDC.


As part of the National e-Commerce Extension Initiative, this Learning Center provides exciting new e-commerce resources for entrepreneurs, small business owners, Extension educators, community development professionals, and group leaders.