The National e-Commerce Extension Initiative
Southern Rural Development Center
Internet Strategies to Improve Farm Business Management
National e-Commerce Extension Initiative
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communicate 4This curriculum and successful e-commerce ventures that your clients will engage in depends on you!

The objective of this curriculum is to provide guidance and encouragement to people that may have limited computer skills as they begin to explore the opportunities offered by small-scale Internet-based businesses.

In order to do this we, the educators, must instill confidence in our clients' abilities to use e-commerce for the fulfillment of personal goals. In fostering this confidence we must provide technical support and computer know-how as they are developing their internet skills.

This learning module provides case studies of successful businesses that can be used as role models. In addition, learners can also use examples from their own lives and community such as neighbors who produce and sell products online, operate small farmers and engage in truck farming activities, participate in local farmers markets, and persons in the community who are known to make special products such as jams, jellies, toys, quilts or other craft products. Participants may also be directed to our case studies learning module, where they can see other good examples of rural businesses.

Facilitating a free flowing discussion in which all group members are encouraged to participate, including Extension educators, can help new e-commerce students identify these financial, social and psychological desired rewards. The most important part of the role of the educator is to help learners understand that their life skills have value and that products they make can be sold over the Internet.

Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.