The Internet and theManager
The Internet as aCommunications Tool
Business Planning andMarket Research on the
Internet
The Business PlanningProcess
Developing YourMission
Performing SituationAnalysis
Defining Goals andObjectives
EstablishingStrategies
Industry Analysis Market Analysis Competitive Analysis Module Summary e-Commerce Developing andMaintaining Your Own
Website
Promoting Your Website Course Review Glossary  |
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Using the Internet to Conduct Marketing Research
Marketing research can be as simple or complex as you want or need it to be. There is no one strategy that fits all businesses. This module discusses three elements of marketing research and how you can use the Internet to do the work. The three elements of marketing research are:
- Industry Analysis
- Market Analysis
- Competitive Analysis
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Web site and all contents © Copyright SRDC 2009, All rights reserved. |
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These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212 Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center. |