The National e-Commerce Extension Initiative

The Learning Center

General Overview

The curriculum, revised by Connie Hancock, Jay Jenkins, and Jennifer Nixon, University of Nebraska Extension; and Glenn Muske, North Dakota State University Extension, hopes to increase the number of food producers implementing one or more online marketing strategies. The new ZMag format engages, for example, grocery store, gift shop, or food specialty shop owners who would like to sell directly to the consumer, with interactive content such as videos, interesting links and a host of additional resources.


Business PlanMarketing PlanMarketing Goals

Looking for materials?

The University of Minnesota's AccessECommerce site is being updated by the Southern Rural Development Center. New materials will become available soon. In the meantime, enjoy these other resources offered by SRDC.


As part of the National e-Commerce Extension Initiative, this Learning Center provides exciting new e-commerce resources for entrepreneurs, small business owners, Extension educators, community development professionals, and group leaders.


eXtension Entrepreneurship Webinar Series

Food Safety for Farmers Market Vendors
April 11, 2013
Londa Nwadike, University of Vermont Extension Food Safety Specialist

Tracking Sales to Learn What Customers Really Think
May 9, 2013
Mary Peabody, UVM Extension

Are you a Supermarket Vendor or a Super Market Vendor?
June 13, 2013
Ginger Myers, UMD Extension Marketing Specialist

All webinars will air monthly on the second Thursday at 2 p.m. (ET); 1p.m. (CT); noon (MT); 11a.m. (PT). No pre-registration is required and there is no fee to participate. About 10 minutes prior to the start time simply go the Adobe Connect Pro meeting room at . You will be presented with a login screen that has an "Enter as Guest" option. Enter your full name then click "Enter Room" to join the conference. You will be able to hear the audio directly from your computer’s speakers.

For more information and archives on the Webinar Series, please visit our Webinar page.