What type of Web site does an artisan need?

There are three basic types of Web sites that apply to a craft business, and all
are considered e-commerce.
Take notes on impressions of each type of site.

1. Informational sites

Brochure: A small Web site consisting of the basic information about an organization, similar in content to a flyer or leaflet.

http://www.heathclaibornegallery.com

Web page site page shots should allow for web link
Let’s look at an example of a brochure site. Information is given in a simple format. No sales transactions take place, but contact information is given.

What do you notice about this informational Web site?

2. Transactional sites

Virtual store: Site where sales or interactions can occur between businesses, businesses and consumers, or consumers and consumers.

http://www.joannfabrics.com

Again, take your time to review this Transactional Web site. Take notes of what transactions take place here and of your likes and dislikes.

Another type of Transactional Web site is the Auction Web site. These sites can be very user friendly but have some downfalls for artisans.  

For one thing, definition of craft is very loose, and therefore you are likely to find “fine handcrafted” products listed with mass produced offerings.

http://www.ebay.com

Wonder around and see what you can find.

3. Affiliate Sites

An affiliate is an individual advertiser or Web site owner who has a business relationship with a merchant to promote the merchant's product or service. The affiliate earns a small commission from ‘clicks and/or sales’.

http://www.amazon.com