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You’re probably wondering how the Internet can be an advantage for crafts businesses. Consider how current customers find crafts online. And then think about what draws customers to those retail locations. Does tourism to your community or where crafts are displayed draw enough consumers? Are artisan businesses strong; are they profitable and able to withstand slow sales periods?
Fast facts
- Artisans contribute more than $13.8 billion to the annual economy.
- 60 percent of gross sales are made in the artisan’s home state.
- Most artisans make their profits through craft fairs and festivals.
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Web site and all contents © Copyright SRDC 2009, All rights reserved. |
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These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212 Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center. |