E-commerce is about creating awareness for craft business, making money, and saving money-all through the Internet. You can be located anywhere in the world and your Web page can be seen from anywhere in the world. Although we do not know the exact number of artisans with Web sites, we do know that fewer than 60 percent of all small businesses have a Web page.

The Web gets the most successful products out of the store, off the shelf, and into cyberspace, where they can be seen by the world. The most prized artisan creations cannot be seen, appreciated, or sold to customers who do not or cannot come to a store, a craft fair, or a gallery where crafts are displayed. Craft retailers are increasingly using Web sites to sell their products.