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Module 2: e-Tailing is about Selling and a Whole Lot More
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Learning Objectives:
• Recognize the value of having commerce, content and community in a single etail site • Identify steps in the pre-purchase stage, including how to influence and empower customers • Identify steps in the post-purchase stages, including the balance between encouraging repeat customers and spam |
It seems simple enough – create a Web site with your products and sell them to customers that visit your site. In reality, however, it is far more complicated than that. There are three C's you must consider to make your online store a success:
Content builds community, which establishes credibility, which generates sales.
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Web site and all contents © Copyright SRDC 2010, All rights reserved. |
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These materials were developed as part of the Southern Rural Development Center’s Nationall e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212 Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center. |