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Module 4: Online Technical Issues
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Learning Objectives:
• Identify a few ways that Web 2.0 applications are changing the face of e-commerce • Identify some technical components of successful e-commerce sites • List advantages and disadvantages of differing methods of Web site design • Visualize the many components (other than site design) involved in electronic sales • Identify some crucial security issues. |
e-commerce offers much promise for small business to trade in the ever-changing market. However, a mistake that many start-up etailers make is to perceive etailing as a purely technical issue. Most etailers think that once the technical issues are resolved (e.g. virtual storefront is built; secure payment strategies are in place, etc.), their store is ready for business.
Any e-commerce effort can be studied from two viewpoints: the technical and the social. While technology is advancing at a fast rate, the human or social viewpoint is often overlooked. This module will present an overview of the technical issues, but keep in mind that a technical solution alone is not sufficient for successful e-commerce.
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These materials were developed as part of the Southern Rural Development Center’s Nationall e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212 Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center. |