General Overview

Strengthening Competitive Advantage of Rural Businesses with
E-commerce and Experience Economy Strategies
Developed by Miyoung Jeong, Ann Marie Fiore, Haemoon Oh, Linda Niehm,
and Cheryl Hausafus

Purpose:

To prepare Extension educators to develop and implement a program for rural entrepreneurs to strengthen their business competitive advantage by incorporating Experience Economy strategies in their business offerings and establishing or adapting a Web site presence to represent their business.

Goal:

Entrepreneurs will discover ways to assess Experience Economy strategies present in a business, use assessment tools to critique their current business, and apply experience-rich features to their business offerings.

• The Experience Economy reflects the expansion of customer expectations to include positive experiences.
• In addition to quality goods and superior customer service, businesses must add value in new ways to differentiate themselves from their competition.