Marketing Food Specialty Products Online
The purpose of this learning module is to assist food retailers in making decisions on the use of online technologies in their marketing and management planning strategies. To do this the module covers a general businesses assessment, an overview of how food retailing is already benefiting from the use of technology and a glimpse at what strategies could be possible within the context of a cost benefit analysis. The information provided was adapted to the online environment by the National e-Commerce Extention Initiative team with the support of the Southern Rural Development Center.
For Learners
For Extension Educators
(and Other Facilitators)
These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212
Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.
