The National e-Commerce Extension Initiative
Southern Rural Development Center
Internet Strategies to Improve Farm Business Management
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Learning Lesson

Facilitation Tools

The following PowerPoint presentations are intended to be used in a group setting where highlights of the lessons can be offered. The PowerPoint materials and assessment tools were written for understanding at a basic or beginning business level.

Extension educators are encouraged to adapt and modify the information to better meet the needs of their rural business clientele. Local business Web sites can supplement Web site examples offered in the lessons.

Lesson 1. An Introduction to Experience Economy Strategies

Lesson 2. Experience Economy Strategies Adding Value to Rural Businesses

Lesson 3. Aligning Experience Economy Strategies of the Business & e-Commerce Web site

Lesson 4. Assessing Experience Economy Strategies of the Business

Lesson 5. Assessing Experience Economy Strategies of the e-Commerce Web site

The educator’s training guide below offers plans for using the curriculum to offer both a one-hour and a three-hour training session. Length of session might be determined by size of audience and accessibility to an electronic classroom with Internet access. If such a classroom is available, the educator can use a combination of illustrated lecture and hands-on approach to learning.

Training Guide



Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.