Getting Listed on Other People's Websites

Consider asking other people to list your site as a link from their website. This gets your website in front of people who previously may not have heard of your business. You're not going to want to ask your competitors to list you on their website, but think of complimentary websites. For instance, if you happened to grow and market heirloom vegetables, then you may want to consider asking someone with a website on cooking with heirloom vegetables to list your website on their site. That not only drives traffic to your site, but also adds value to the other person's site since they are providing information to their visitors on where heirloom vegetables can be purchased. Additionally, many search engines now use link counts as a factor in ranking your site higher. So if many sites link to yours, then your site will rise in the list of search returns.

There is one thing to be cautious about when using this approach. If you ask to have your website included as a link from someone else's website, they may want you to provide a link from your site to theirs. Therefore, make sure you consider the quality of the other person's products and/or reputation when making these requests. If you wouldn't feel confident and comfortable referring your customers to the other business's site, it's best to not ask them to link to your website. If they're a good fit, then adding a link is a great customer service tactic.