Final Thoughts
Look back over your proposed timeline and project budget at the beginning of your worksheet. Now that you have reviewed many aspects of Web site updates and changes for international target markets does this seem feasible?
It is important to note that there are varying degrees of Web site customization. This learning lesson presents an overview of the main topics of consideration in designing culturally appropriate Web sites. It will not be necessary for most small business owners to make changes in all of the areas covered by this guide. Rather, they should read over their completed worksheet carefully and make only the changes that they can afford and that will be most important for developing a good business relationship with their targeted international audiences.
The advice given early in this module is to start small and stay simple. Pay attention to this motto and carry it with you as you begin your international Web site customization. Remember to: (1) develop a plan based on your personal comfort zone and your business needs; (2) research possible markets thoroughly and create profiles of each potential country; (3) focus on one or two markets that fit with your needs and (4) determine the level of Web site customization needed to address the needs of the international users from your target market(s).