General Overview
The curriculum, revised by Connie Hancock, Jay Jenkins, and Jennifer Nixon, University of Nebraska Extension; and Glenn Muske, North Dakota State University Extension, hopes to increase the number of food producers implementing one or more online marketing strategies. The new ZMag format engages, for example, grocery store, gift shop, or food specialty shop owners who would like to sell directly to the consumer, with interactive content such as videos, interesting links and a host of additional resources.