Strategic Planning Concepts

Defined:

• A community philosophy for development.
• Abroad statement of the overall goal or goals of the process.

Examples of Mission Statements

• To make Clinton a better place to live, to work, and to conduct business.
• To create an environment that allows Stroud to provide reasonable business growth and employment opportunities for Stroud residents.
• To re-establish Oklahoma as a strong economic entity with a more stable economic environment.

Mission statement defines the range and limits of activity for the total organization. Questions such as the following are answered:

• Who are we serving?
• What markets will be served?
• What are the major outputs or products of the organization?
• What are the major commitments of the organization?
• What defines the organizations' constraints?
• What functions does the organization perform?
• For whom does the organization perform these functions?
• How does the organization fulfill these functions?