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Before we let our challenges overwhelm us, let’s look at some role models that have made a successful e-commerce business. Go to their sites, see their products, and take time to understand how they have highlighted their special skills.
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Oyster Creek Mushroom Company of Damariscotta, Maine shows how e-commerce can serve specialty food niche markets. The Web site explains that the company grows "the very best" Shiitake Mushrooms, as well as a variety of fresh wild mushrooms, and offers dried mushrooms, mushroom powders, flavored mushroom oils, and gift boxes. The site also tells the owners' personal story, educates customers about wild mushrooms, offers recipes, and allows customers to purchase online. |
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One of the most interesting rural e-commerce Web sites is www.IndianVillage.com, an online shopping mall with many links to Indian related web sites such as Durango Silver Company (shown) that offers turquoise jewelry and cabochons through its eBay store. Other IndianVillage.com Web site links displays American Indian artisans offering pottery, basketry, textiles, beadwork and Indian jewelry. |
For other case study listings please go to: http://srdc.msstate.edu/ecommerce/curricula/case_studies
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Web site and all contents © Copyright SRDC 2009, All rights reserved. |
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These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212 Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center. |