Electronic Retailing

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Who are the e-people in the Supply Chain?

Generation Names and Timelines in the Western World

Click on each of the generations below to get a feel for who they are and what they are compassionate about.

Name	Birth Years	2010 Age
Matures	1909-1945	65 to 101 year olds
Boomers	1946-1964	46 to 64 years old
Generation X	1965 – 1981	29 to 45 years old
Generation Y	1982 - 2000	10 to 28 years old
Generation Z	2001 to …	9 years and younger

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These materials were developed as part of the Southern Rural Development Center’s Nationall e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.