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This module focused on key Web site development strategies for multi-channel businesses that market and sell through physical stores, catalogs, direct mail, and Web sites. To begin, businesses create customers first and the most favorable impressions on Web sites. Then, businesses deliver consistent business images throughout various channels. And finally, businesses offer their distinctive and memorable 4Es and repeat them throughout multi-channels in order to emphasize their competitive advantages.
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Web site and all contents © Copyright SRDC 2009, All rights reserved. |
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These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212 Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center. |