The National e-Commerce Extension Initiative
Southern Rural Development Center
Internet Strategies to Improve Farm Business Management
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  menu_item Lesson 1: Introduction
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  menu_item Lesson 2: 4E Strategies
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  menu_item Lesson 3: Aligning EE
      Strategies

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      menu_item First Impressions
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  menu_item Lesson 4: Assessing EE
      Strategies of the
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  menu_item Lesson 5: Assessing EE
      Strategies of the
      e-Commerce Website

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References

Creek, L. (2002). First impressions on the Internet. Web Developer’s Virtual Library. Available July 5, 2005 at: http://wdvl.internet.com/Internet/First_Impressions/

Schmitt, B. H., & Simonson, A. (1997). Marketing aesthetics. New York: Free Press.

Sterling, M. (2005). Do you make your first impression your best impression? Available July 5, 2005 at http://entrepreneurs.about.com/cs/marketing/a/uc051603a.htm

Wagoner, M. (2005, March). Channel shift. Internet Retailer, 20-24. Retrieved from http://internetretailer.com/article.asp?id=14838

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Web site and all contents © Copyright SRDC 2009, All rights reserved.
CSREES These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212

Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center.