Lesson 1: Introduction Lesson 2: 4E Strategies Lesson 3: Aligning EE Strategies
Lesson 4: Assessing EE Strategies of the
Business
Define the Firm’s Position and Image
Strategy Formulation Internal Audit of Offerings
Property Product Presentation Promotional Application People Market Trends Analysis Market Potential Analysis
SWOT Analysis Strategy Implementation and
Evaluation
4E Offering Strategy Budget and Resources Summary 
Lesson 5: Assessing EE Strategies of the
e-Commerce Website
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LESSON 5 |
References
Kotelnikov, V. (2005). Corporate vision, mission, goals, and strategies. Retrieved June 02, 2005 from http://www.1000ventures.com/business_guide/crosscuttings/vision_mission_strategy.html.
Kotler, P., Bowen, J. T., & Makens, J. (2003). Marketing for hospitality and tourism, 3rd ed. Prentice Hall: Upper Saddle River, NJ.
Morris, M. (1998). Entrepreneurial intensity: Sustainable advantages for individuals and organizations. Westport, CT: Quorum Books.
Pine, B. J., & Gilmore, J. (1999). The experience economy. Boston, MA: Harvard Business Review Press.
Radke, J. M. (1998). How to write a mission statement. Retrieved June 01, 2005 from http://www.tgci.com/magazine/98fall/mission.asp
Schmitt. B. & Simonson, A. (1997). Marketing aesthetics. New York: Free Press.
img src
http://www.cafedonpablo.com/retail_stores.html
http://www.innisbrook.com/store/img src/wedding/398.jpg
http://www.visitpa.com/visitpa/visitDetailPrintAd.pa?name=Beaver+County+ Recreation+and+Tourism+Department
http://www.foodzcatering.com/gallery_pop_up/staff_turquoise.htm
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LESSON 5 |
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These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212 Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center. |