Lesson 1: Introduction Lesson 2: 4E Strategies Lesson 3: Aligning EE Strategies
Lesson 4: Assessing EE Strategies of the
Business
Define the Firm’s Position and Image
Strategy Formulation Internal Audit of Offerings
Property Product Presentation 
People Market Trends Analysis Market Potential Analysis
SWOT Analysis Strategy Implementation and
Evaluation
4E Offering Strategy Budget and Resources Summary References Lesson 5: Assessing EE Strategies of the
e-Commerce Web site
 |
Page 7/16 |
 |
Lesson 4 Resources Marketing Plan Framework |
Experiential aspects of the business are announced and emphasized through Promotional Application. The firm’s Web site can be one form of Promotions, but we will focus on other forms because they become sources for the Web site design, which will be discussed in Module Five.
Promotional Application are the informational outlets and activities for publicizing and promoting the business offering or name including:
- Advertisements
- Brochures or catalogs
- Banners
- Newsletters
- Stationary and business cards
- Press releases
- Public relations and special events
|
Rural Tourism |
|
Page 7/16 |
|
Web site and all contents © Copyright SRDC 2009, All rights reserved. |
|
 |
These materials were developed as part of the Southern Rural Development Center’s National e-Commerce Extension Initiative. They are based upon work supported by the Cooperative State Research, Education, and Extension Service, U.S. Department of Agriculture, under Award No. 2005-45064-03212 Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture or the Southern Rural Development Center. |